Marketing plays a major role in lodha group
because it links customer directly to the company and away
from the competitors. Moreover lodha group achieve its targets
to satisfy customers with the product and quality standards
it sells because of its goodwill maintained in the market.
Company ensures of giving its best competitive prices to the
customers in return of satisfaction in the name of quality,
design and print of a product that customer wants.
Lodha group invest a lot in the market to find
the customer and keeping good relationship with the excisting
customers by using marketing techniques quite often like:
Keeping trade fairs
Keeping fashion shows
Distribution of cd's and ads
of the company etc.
However, the quality
management has a major hand towards marketing of goods of
this company to maintain and be the best in the international